Flexographic printing (aka ‘flexography’ or ‘flexible printing’) is a printing process that uses a flexible relief plate. Flexography allows you to print on almost any material, be it plastic, cellophane, metallic film, or paper.
It is best used for printing over solid color surfaces, especially food packaging. And while it has several applications, flexible printing has come to dominate the food packaging industry, mostly because it incorporates non-toxic inks.
Today, we will talk about the use of flexographic printing for food packaging.
Why Go For Flexible Printing?
Even with the rise of digital printing, flexography still has a role to play.
Suppliers stay affixed to flexible packaging as more than 70% of the market comprises food businesses. The demand will always be high for food packaging, especially in emerging markets, and conventional flexography is a cost-effective option for most food products.
This is even true for high liquid contents, such as soup, which are now being packed in flexible pouches instead of rigid containers.
Benefits Of Flexo Printing
Flexography offers several benefits to food packaging companies:
Flexography keeps your packaging costs low, especially when you are shipping medium to long-run volumes. The process incorporates inks with low viscosity that allow for faster drying and quick turnaround. You will save money during production and be able to offer competitive prices to customers without slashing profits.
- Aesthetically Pleasing
Secondly, flexography helps you achieve stunning colors and graphic clarity, making your product more attractive to shoppers. Moreover, with advancements in the process, flexible printing offers high-definition, photo-quality colors.
Flexible printed packages help you with the marketing of the products as well, where the package becomes an integral part of the brand.
Flexographic printing preserves products during shipping and also while they are in storage. This especially comes in handy for products with long shelf life or food items that have to be transported over long distances.
As mentioned above, flexographic printing uses non-toxic inks, making it 100% safe, whether you use it on milk cartons, beverage containers, or even disposable cups.
This helps food businesses comply with regulations and guidelines set forth by government agencies and industry associations to ensure the packaging does not harm the food.
Which Materials Are Best For Flexible Printing?
Finally, there are wide-ranging applications of flexography in the food industry. You can use it for:
- Liquid items (like soups and beverages)
- Fresh foods
- Frozen foods
- Dry items
Flexo printing can also be used on pet food packages.
At The Arête Group, we provide temporary and permanent staffing solutions to converting, printing, and packaging companies in Dallas and across the US.