Choosing the right packaging material is vital for any business. Selection is tough because there is so much variety out there. Moreover, you need to find the right balance between price and quality.
Not to mention, packaging has now become an essential part of the branding process. How you package your product, directly and indirectly, influences how customers will perceive its value.
If you are also exploring packaging options for your products, you have come to the right place!
Today we outline the features and benefits of plastic, paper, and cardboard packaging so that you can make the right comparison and choose what’s best for your company.
Plastic packaging materials are quite common and popular for their cost-effectiveness. Plastic packaging can take many forms, such as:
Poly bags are used to package a wide variety of products, including food items, chemical products, flowers, and print materials. Poly bags are easy to produce and offer extra protection with their locking features. Not to mention, poly bags are fully customizable, which is all the frenzy these days.
You can also go for plastic boxes as they are both durable and recyclable.
These containers are especially popular in the food industry since they air-lock food items to preserve quality and eliminate contamination. Plastic boxes are also a great choice if you want to showcase your product without opening the package.
Secondly, we have paper packaging, which is popular for its cost-effectiveness and lightweight material.
These packaging options are already popular in the retail sector. Everyone from fashion brands to your neighborhood grocery store seems to be using paper bags these days.
Part of the reason why so many businesses opt for paper bags is to brand themselves as eco-friendly and reduce environmental issues.
Finally, we have corrugated cardboard, which is the most common packaging material out there. You can find corrugated packaging everywhere, from shoe stores to bakeries, as it is an excellent option for storing and shipping items.
The benefit of corrugated cardboard boxes is that they keep items from damage during shipment while retaining the design and structure. This is a great way to upload the value of your product.
Moreover, corrugated boxes can be fully customized, and they offer a higher degree of durability over paperboard boxes.
How to choose the right packaging?
Now that you have an idea of the packaging options available, how do you choose one?
When it comes to packaging your products, you should keep the following factors in mind:
This one’s obvious. Knowing how much you can spend will help you narrow down your options. But do note that plastic, paper, and cardboard are all cost-effective packaging materials.
The size of the product also determines the type of packaging you choose. This is especially true if your product comes in different sizes.
- Design and branding
The packaging material you choose has to go with the overall brand image.
Finally, you need to choose a packaging material that will keep your product intact during shipping.
This wraps our guide on packaging materials.
At the Arête Group, we exclusively work with companies in the packaging industry across California, and all over the US, to hire and retain the right talent. Click here to schedule a consultation.